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Baozun Inc (BZUN) Stock

Baozun Inc Stock Details, Movements and Public Alerts

Stock Details

Baozun Inc (BZUN), a prominent company in the consumer cyclical sector within the internet retail industry, is based in China and primarily trades on the NASDAQ.Currently, the stock is trading at $4.04. Over the past 52 weeks, it has ranged between $2.12 and $4.88. This places the current price at 82.8% of its 52-week high and 90.6% above its 52-week low. Recent trading volume was recorded at 155,497. The 14-day Relative Strength Index (RSI) stands at 53.28, suggesting neutral conditions. The stock is currently trading above its 50-day moving average of $3.43 by 17.78%. Similarly, it is above its 200-day moving average of $3.07 by 31.60%. The MACD histogram is -0.08, indicating bearish momentum (MACD Line: 0.17, Signal Line: 0.25). There is currently 1 active alert set for BZUN by users.

Market Cap

$243.04M

52-Week High

$4.88

-17.21% from high

52-Week Low

$2.12

+90.57% from low

Avg Daily Volume

362,106

100-day average

Fundamentals

Valuation Metrics

P/E Ratio (TTM)

N/A

Forward P/E

26.45

PEG Ratio

23.47

Potentially overvalued

Price to Book

0.44

EV/EBITDA

9.04

EPS (TTM)

-$0.47

Price to Sales

0.03

Beta

0.30

Less volatile than market

How is BZUN valued relative to its earnings and growth?
Valuation data is not available for this stock.
What is BZUN's risk profile compared to the market?
With a beta of 0.30, Baozun Inc is less volatile than the overall market. This means when the market moves up or down by 10%, this stock typically moves less than 10% in the same direction. Lower beta stocks are often preferred by conservative investors seeking stability. The price-to-book ratio of 0.44 indicates the stock trades below its accounting value, which could signal value or distress.

Performance & Growth

Profit Margin

-1.91%

Operating Margin

-0.37%

Return on Equity

-2.49%

Return on Assets

-1.22%

Revenue Growth (YoY)

6.80%

Earnings Growth (YoY)

-47.60%

How profitable and efficient is BZUN's business model?
Baozun Inc achieves a profit margin of -1.91%, meaning it retains $-1.91 from every $100 in revenue after all expenses. This relatively low margin suggests the company operates in a competitive environment or high-cost industry where profitability is challenging. The operating margin of -0.37% reveals how efficiently the company runs its core business operations before interest and taxes. With ROE at -2.49% and ROA at -1.22%, the company achieves moderate returns on invested capital.
What are BZUN's recent growth trends?
Baozun Inc's revenue grew by 6.80% year-over-year, showing steady progress in growing the business. This positive trajectory indicates the company maintains competitive positioning in its markets. Earnings decreased by 47.60% year-over-year, reflecting the bottom-line impact of business performance. These growth metrics should be evaluated against INTERNET RETAIL industry averages for proper context.

Company Size & Market

Shares Outstanding

53.41M

Book Value/Share

$65.56

Asset Type

Common Stock

What is BZUN's market capitalization and position?
Baozun Inc has a market capitalization of $243.04M, classifying it as a small-cap stock (under $2B). Small-caps offer significant growth potential but come with higher volatility and risk. They can be more sensitive to economic conditions but may provide outsized returns if successful. With 53.41M shares outstanding, the company's ownership is relatively concentrated. As a participant in the INTERNET RETAIL industry, it competes with other firms in this sector.
How does BZUN's price compare to its book value?
Baozun Inc's book value per share is $65.56, while the current stock price is $4.04, resulting in a price-to-book (P/B) ratio of 0.06. Trading below book value can indicate the market perceives challenges ahead, or it might represent a value opportunity if the assets are quality and earnings can recover. Value investors often screen for P/B ratios below 1.0. As a common stock, this represents equity ownership with voting rights.

Analyst Ratings

Analyst Target Price

$4.45

10.20% upside potential

Analyst Recommendations

Strong Buy

0

Buy

6

Hold

2

Sell

0

Strong Sell

0

How reliable are analyst predictions for BZUN?
8 analysts cover BZUN with 75% recommending buy/strong buy ratings. Analyst predictions have mixed reliability - studies show consensus rarely beats market returns consistently. The strong bullish consensus may already be priced in. The consensus target of $4.45 implies 10.2% upside, but targets are often adjusted to follow price moves rather than predict them.
What is the Wall Street consensus on BZUN?
Current analyst recommendations:06 Buy, 2 Hold, 00The bullish tilt suggests optimism about future prospects, though investors should conduct independent research.Remember that analyst opinions often lag price movements and can be influenced by investment banking relationships.

Fundamentals last updated: Oct 3, 2025, 08:28 AM

Technical Indicators

RSI (14-day)

53.28

Neutral

50-Day Moving Average

$3.43

17.78% above MA-50

200-Day Moving Average

$3.07

31.60% above MA-200

MACD Line

0.17

MACD Signal

0.25

MACD Histogram

-0.08

Bearish

What does BZUN's RSI value tell investors?
The RSI (Relative Strength Index) for BZUN is currently 53.28, indicating the stock is in neutral territory (40-60 range). Neither buyers nor sellers have clear control, suggesting consolidation or balanced market forces. Combined with the price being above the 50-day moving average, this confirms bullish conditions.
How should traders interpret BZUN's MACD and moving average crossovers?
MACD analysis shows the MACD line at 0.17 below the signal line at 0.25, with histogram at -0.08. This bearish crossover indicates downward pressure. The narrow histogram suggests a potential trend change ahead. The 50-day MA ($3.43) is above the 200-day MA ($3.07), forming a golden cross pattern that typically signals a long-term uptrend. Price is currently above both MAs, confirming strength.

Indicators last updated: Oct 3, 2025, 08:28 AM

Active Alerts

Alert Condition
Price falls below
Threshold
$3.00
Created
Oct 3, 2025, 08:28 AM

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