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DoubleVerify Holdings Inc (DV) Stock

DoubleVerify Holdings Inc Stock Details, Movements and Public Alerts

DoubleVerify Holdings Inc (DV): The $3 Billion Ad Verification Leader Protecting Digital Marketing Integrity

Under CEO Mark Zagorski's leadership since 2019, DoubleVerify has evolved from fraud detection specialist into the comprehensive digital media quality platform of choice for brands and agencies. The company's DV Authentic Ad™ technology verifies ad viewability, brand safety, and fraud across platforms including Meta, Google, TikTok, Snap, and connected TV ecosystems. DoubleVerify's Authentic Brand Suitability™ solution uses AI to analyze content context ensuring ads appear adjacent to brand-appropriate content, while DV Pinnacle® provides unified cross-platform measurement replacing fragmented legacy systems. Strategic partnerships with major ad platforms (Facebook/Instagram verification partner, YouTube Measurement Program participant, TikTok For Business verification partner) create network effects—the more platforms integrated, the more valuable DV becomes to advertisers managing multi-channel campaigns.

52-Week Range

$23.11 - $7.64

-53.14% from high · +41.75% from low

Avg Daily Volume

2,261,542

20-day average

100-day avg: 3,136,227

Fundamentals

Valuation Metrics

P/E Ratio (TTM)

42.08

Above market average

Forward P/E

19.96

Earnings expected to grow

PEG Ratio

0.69

Potentially undervalued

Price to Book

1.64

EV/EBITDA

12.08

EPS (TTM)

$0.26

Price to Sales

2.44

Beta

0.99

Less volatile than market

How is DV valued relative to its earnings and growth?
DoubleVerify Holdings Inc trades at a P/E ratio of 42.08, which is above the market average of approximately 20. This premium valuation suggests investors expect above-average growth or the company has competitive advantages justifying the higher multiple. Looking ahead, the forward P/E of 19.96 is lower than the current P/E, indicating analysts expect earnings to grow over the next year. The PEG ratio of 0.69 suggests the stock may be undervalued relative to its growth rate.
What is DV's risk profile compared to the market?
With a beta of 0.99, DoubleVerify Holdings Inc is less volatile than the overall market. This means when the market moves up or down by 10%, this stock typically moves less than 10% in the same direction. Lower beta stocks are often preferred by conservative investors seeking stability. The price-to-book ratio of 1.64 shows investors value the company above its book value, which often reflects intangible assets or growth prospects.

Performance & Growth

Profit Margin

6.10%

Operating Margin

11.20%

EBITDA

$125.84M

Return on Equity

4.05%

Return on Assets

3.91%

Revenue Growth (YoY)

11.20%

Earnings Growth (YoY)

-40.00%

How profitable and efficient is DV's business model?
DoubleVerify Holdings Inc achieves a profit margin of 6.10%, meaning it retains $6.10 from every $100 in revenue after all expenses. This relatively low margin suggests the company operates in a competitive environment or high-cost industry where profitability is challenging. The operating margin of 11.20% reveals how efficiently the company runs its core business operations before interest and taxes. With ROE at 4.05% and ROA at 3.91%, the company achieves moderate returns on invested capital.
What are DV's recent growth trends?
DoubleVerify Holdings Inc's revenue grew by 11.20% year-over-year, showing steady progress in growing the business. This positive trajectory indicates the company maintains competitive positioning in its markets. Earnings decreased by 40.00% year-over-year, reflecting the bottom-line impact of business performance. These growth metrics should be evaluated against ADVERTISING AGENCIES industry averages for proper context.

Company Size & Market

Market Cap

$1.8B

Revenue (TTM)

$733.32M

Revenue/Share (TTM)

$4.45

Shares Outstanding

161.11M

Book Value/Share

$6.68

Asset Type

Common Stock

What is DV's market capitalization and position?
DoubleVerify Holdings Inc has a market capitalization of $1.8B, classifying it as a small-cap stock (under $2B). Small-caps offer significant growth potential but come with higher volatility and risk. They can be more sensitive to economic conditions but may provide outsized returns if successful. With 161.11M shares outstanding, the company's ownership is relatively concentrated. As a participant in the ADVERTISING AGENCIES industry, it competes with other firms in this sector.
How does DV's price compare to its book value?
DoubleVerify Holdings Inc's book value per share is $6.68, while the current stock price is $10.83, resulting in a price-to-book (P/B) ratio of 1.62. This reasonable premium to book value suggests the market values the company's earnings power and intangible assets appropriately. Most profitable companies trade between 1-3x book value. As a common stock, this represents equity ownership with voting rights.

Analyst Ratings

Analyst Target Price

$13.92

28.53% upside potential

Analyst Recommendations

Strong Buy

7

Buy

5

Hold

7

Sell

1

Strong Sell

0

How reliable are analyst predictions for DV?
20 analysts cover DV with 60% recommending buy/strong buy ratings. Analyst predictions have mixed reliability - studies show consensus rarely beats market returns consistently. The mixed views reflect uncertainty about the outlook. The consensus target of $13.92 implies 28.5% upside, but targets are often adjusted to follow price moves rather than predict them.
What is the Wall Street consensus on DV?
Current analyst recommendations:7 Strong Buy, 5 Buy, 7 Hold, 1 Sell, 0The bullish tilt suggests optimism about future prospects, though investors should conduct independent research.Remember that analyst opinions often lag price movements and can be influenced by investment banking relationships.

Fundamentals last updated: Dec 14, 2025, 02:08 AM

Technical Indicators

RSI (14-day)

49.29

Neutral

50-Day Moving Average

$10.94

-1.01% below MA-50

200-Day Moving Average

$13.41

-19.24% below MA-200

MACD Line

0.01

MACD Signal

-0.06

MACD Histogram

0.07

Bullish

What does DV's RSI value tell investors?
The RSI (Relative Strength Index) for DV is currently 49.29, indicating the stock is in neutral territory (40-60 range). Neither buyers nor sellers have clear control, suggesting consolidation or balanced market forces. Combined with the price being below the 50-day moving average, this confirms bearish conditions.
How should traders interpret DV's MACD and moving average crossovers?
MACD analysis shows the MACD line at 0.01 above the signal line at -0.06, with histogram at 0.07. This bullish crossover suggests upward momentum is building. The narrow histogram suggests a potential trend change ahead. The 50-day MA ($10.94) is below the 200-day MA ($13.41), forming a death cross pattern that often warns of extended weakness. Price is currently below both MAs, confirming weakness.

Indicators last updated: Dec 16, 2025, 12:45 AM

Active Alerts

Alert Condition
Price rises above
Threshold
$16.54
Created
Sep 10, 2025, 03:14 AM

DoubleVerify Holdings Inc (DV) Stock Analysis 2025: Complete Investment Guide

When Mark Zagorski took over as DoubleVerify's CEO in 2019, digital advertising faced a trust crisis: ad fraud cost advertisers $50+ billion annually, while brand safety scandals damaged corporate reputations. Zagorski's vision: position DV as the 'trust layer' of digital advertising—independent third-party verification that ads reach real humans, appear in brand-safe environments, and deliver measurable business outcomes. Five years later, DoubleVerify analyzes 120 billion daily impressions for Fortune 500 brands, while 40%+ EBITDA margins and 90%+ revenue retention demonstrate the stickiness of mission-critical ad verification. For growth investors seeking software exposure to digital advertising's $700 billion global market, DoubleVerify exemplifies capital-light SaaS models with durable competitive advantages.

Business Model & Competitive Moat

DoubleVerify generates revenue through subscription-based measurement services charged as percentage of advertiser media spend (typically 1-3% of verified impressions) or fixed platform fees. The company's software integrates via APIs into demand-side platforms (DSPs), supply-side platforms (SSPs), and publisher ad servers—analyzing impressions pre-bid (fraud filtering), mid-flight (brand safety verification), and post-campaign (measurement reporting). DV's competitive moats include platform partnerships creating integration barriers (official verification partner status with Meta, Google, TikTok), proprietary fraud detection algorithms trained on trillions of historical impressions, switching costs from workflow integration into advertiser tech stacks, and network effects where platform breadth increases value (unified cross-platform reporting impossible with point solutions). The essential nature of fraud prevention and brand safety creates recession-resistant demand—advertisers cut budgets before cutting fraud detection.

Financial Performance

  • •Revenue: $600M+ in 2024, growing 20%+ annually through customer expansion and CTV adoption
  • •Profitability: EBITDA margin of 40%+ reflecting pure software economics with minimal incremental costs
  • •Net Revenue Retention: 110%+ as advertisers expand verification across channels and increase spend
  • •Customer Concentration: 1,000+ active advertisers with low single-customer dependency risk
  • •Valuation: 40x P/E compresses to 19x forward reflecting growth deceleration concerns

Growth Catalysts

  • •CTV/Streaming Verification: Connected TV ad spend growing 25%+ annually creating new TAM for measurement
  • •Social Platform Expansion: TikTok, Snap verification partnerships capturing short-form video ad growth
  • •International Growth: 70% revenue from North America, significant EMEA/APAC whitespace remaining
  • •AI-Powered Solutions: Machine learning improving brand suitability classification accuracy vs. manual rules
  • •Regulatory Tailwinds: Privacy regulations (GDPR, state privacy laws) requiring third-party verification

Risks & Challenges

  • •Ad Recession Exposure: Revenue tied to advertising spend vulnerable during economic downturns
  • •Platform Risk: Google/Meta building in-house verification could disintermediate third-party solutions
  • •Growth Deceleration: Revenue growth slowing from 30%+ to 20% raises valuation concerns
  • •Competitive Pressure: IAS (Integral Ad Science) competing with similar offerings and pricing
  • •Valuation Compression: 40x P/E premium requires sustained 20%+ growth execution

Competitive Landscape

DoubleVerify competes in the digital ad verification market against Integral Ad Science (IAS), Oracle Moat (Oracle-owned), and niche players like CHEQ, Forensiq. DV and IAS dominate with approximately 70% combined market share, while smaller competitors focus on specific verticals or geographies. DoubleVerify differentiates through comprehensive platform coverage—official partnerships with Meta, Google, TikTok, Snap creating preferential API access competitors lack—and cross-platform unified measurement enabling advertisers to compare performance across walled gardens. IAS competes aggressively on pricing and social media strength, though DV maintains edge in CTV verification where streaming platforms prioritize DV integrations. The long-term competitive threat: major platforms (Google, Meta) building proprietary verification systems eliminating third-party need. However, advertiser demand for independent verification—free from platform conflicts of interest—provides structural defense against disintermediation.

Who Is This Stock Suitable For?

Perfect For

  • ✓Growth investors seeking SaaS exposure to digital advertising trends
  • ✓Tech portfolio builders wanting AdTech picks beyond Google/Meta duopoly
  • ✓Long-term holders (3-5 years) accepting near-term volatility for structural growth
  • ✓Quality-focused investors prioritizing 40%+ EBITDA margins and 110% net retention

Less Suitable For

  • ✗Value investors requiring P/E below 25x (trades at premium to market)
  • ✗Income investors (no dividend, growth-focused capital allocation)
  • ✗Risk-averse portfolios (ad spend cyclicality creates earnings volatility)
  • ✗Short-term traders (software stocks experience wide valuation ranges)

Investment Thesis

DoubleVerify merits a HOLD rating with selective BUY consideration below $15 (sub-30x P/E). The company's position as independent verification layer for digital advertising provides durable competitive advantage—advertisers require third-party measurement free from platform conflicts of interest. Mark Zagorski's strategic focus on CTV/streaming verification positions DV to capture 25%+ annual growth in connected TV ad spend, while social platform partnerships (TikTok, Snap) diversify beyond legacy Facebook/Google. The 40%+ EBITDA margins and 110% net revenue retention demonstrate software quality and customer stickiness. However, 20% revenue growth deceleration from prior 30%+ pace creates valuation risk at 40x P/E—any further slowdown could trigger compression to 25-30x multiples. Near-term headwinds include potential ad recession and competitive pricing pressure from IAS. This is a long-term compounder for patient growth investors, not a momentum trade. Position sizing critical: limit to 2-3% allocation given valuation and cyclical exposure.

Conclusion

Position as 2-3% allocation in growth/tech portfolios. DV typically trades at 30-45x P/E based on growth trajectory; current 40x fair but not cheap. Consider accumulating below 28x P/E (sub-$15) when AdTech faces selling pressure, maintaining strict position limits given cyclical exposure. The combination of CTV growth opportunity, social platform expansion, and essential fraud/brand safety verification creates favorable 3-5 year outlook despite near-term valuation concerns.
Bull Case
$28 (50% upside)
Base Case
$20 (7% upside)
Bear Case
$12 (36% downside)

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