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The Honest Company, Inc. (HNST) Stock

The Honest Company, Inc. Stock Details, Movements and Public Alerts

Stock Details

The Honest Company, Inc. (HNST), a prominent company in the consumer defensive sector within the household & personal products industry, is based in United States and primarily trades on the NMS.Currently, the stock is trading at $4.23. Over the past 52 weeks, it has ranged between $2.07 and $6.01. This places the current price at 70.4% of its 52-week high and 104.3% above its 52-week low. Recent trading volume was recorded at 3,707,120. The 14-day Relative Strength Index (RSI) stands at 22.89, suggesting oversold conditions. The stock is currently trading below its 50-day moving average of $5.24 by 19.27%. Similarly, it is above its 200-day moving average of $3.77 by 12.20%. The MACD histogram is -0.07, indicating bearish momentum (MACD Line: -0.18, Signal Line: -0.12). There is currently 1 active alert set for HNST by users.

52-Week Range

$6.01 - $2.07

-29.62% from high · +104.35% from low

Avg Daily Volume

1,694,884

20-day average

100-day avg: 1,952,498

Fundamentals

Valuation Metrics

P/E Ratio (TTM)

N/A

Forward P/E

35.61

Price to Book

2.72

EV/EBITDA

44.80

EPS (TTM)

-$0.11

Price to Sales

1.31

Beta

2.31

More volatile than market

Q:How is HNST valued relative to its earnings and growth?
Valuation data is not available for this stock.
Q:What is HNST's risk profile compared to the market?
With a beta of 2.31, The Honest Company, Inc. is significantly more volatile than the market. For every 10% market move, this stock tends to move 23% in the same direction. Higher beta stocks offer greater potential returns but with increased risk. The price-to-book ratio of 2.72 shows investors value the company above its book value, which often reflects intangible assets or growth prospects.

Performance & Growth

Profit Margin

-3.56%

Operating Margin

4.86%

EBITDA

$7.83M

Return on Equity

-6.87%

Return on Assets

1.34%

Revenue Growth (YoY)

-10.90%

Earnings Growth (YoY)

200.00%

Q:How profitable and efficient is HNST's business model?
The Honest Company, Inc. achieves a profit margin of -3.56%, meaning it retains $-3.56 from every $100 in revenue after all expenses. This relatively low margin suggests the company operates in a competitive environment or high-cost industry where profitability is challenging. The operating margin of 4.86% reveals how efficiently the company runs its core business operations before interest and taxes. With ROE at -6.87% and ROA at 1.34%, the company achieves moderate returns on invested capital.
Q:What are HNST's recent growth trends?
The Honest Company, Inc.'s revenue declined by 10.90% year-over-year, indicating challenges in maintaining sales momentum. This contraction may reflect market headwinds, competitive pressures, or strategic transitions. Earnings increased by 200.00% year-over-year, outpacing revenue growth through improved margins. These growth metrics should be evaluated against Household & Personal Products industry averages for proper context.

Company Size & Market

Market Cap

$447.4M

Revenue (TTM)

$342.01M

Revenue/Share (TTM)

$3.06

Shares Outstanding

107.28M

Book Value/Share

$1.53

Asset Type

EQUITY

Q:What is HNST's market capitalization and position?
The Honest Company, Inc. has a market capitalization of $447.4M, classifying it as a small-cap stock (under $2B). Small-caps offer significant growth potential but come with higher volatility and risk. They can be more sensitive to economic conditions but may provide outsized returns if successful. With 107.28M shares outstanding, the company's ownership is relatively concentrated. As a participant in the Household & Personal Products industry, it competes with other firms in this sector.
Q:How does HNST's price compare to its book value?
The Honest Company, Inc.'s book value per share is $1.53, while the current stock price is $4.23, resulting in a price-to-book (P/B) ratio of 2.76. This reasonable premium to book value suggests the market values the company's earnings power and intangible assets appropriately. Most profitable companies trade between 1-3x book value. As EQUITY, this represents a specific type of security.

Analyst Ratings

Analyst Target Price

$5.20

22.93% upside potential

Analyst Recommendations

Strong Buy

0

Buy

3

Hold

3

Sell

0

Strong Sell

1

Q:How reliable are analyst predictions for HNST?
7 analysts cover HNST with 43% recommending buy/strong buy ratings. Analyst predictions have mixed reliability - studies show consensus rarely beats market returns consistently. The mixed views reflect uncertainty about the outlook. The consensus target of $5.20 implies 22.9% upside, but targets are often adjusted to follow price moves rather than predict them.
Q:What is the Wall Street consensus on HNST?
Current analyst recommendations:03 Buy, 3 Hold, 01 Strong Sell. The neutral stance suggests uncertainty or fair valuation at current levels.Remember that analyst opinions often lag price movements and can be influenced by investment banking relationships.

Fundamentals last updated: Oct 31, 2026, 02:16 AM

Technical Indicators

RSI (14-day)

22.89

Oversold

50-Day Moving Average

$5.24

-19.27% below MA-50

200-Day Moving Average

$3.77

12.20% above MA-200

MACD Line

-0.18

MACD Signal

-0.12

MACD Histogram

-0.07

Bearish

Q:What does HNST's RSI value tell investors?
The RSI (Relative Strength Index) for HNST is currently 22.89, indicating the stock is in oversold territory (below 30). This indicates heavy selling pressure that may have pushed the price too low too fast. Oversold readings can present buying opportunities, but stocks can remain oversold in strong downtrends. Look for RSI to rise above 30 as a potential recovery signal. Combined with the price being below the 50-day moving average, this confirms bearish conditions.
Q:How should traders interpret HNST's MACD and moving average crossovers?
MACD analysis shows the MACD line at -0.18 below the signal line at -0.12, with histogram at -0.07. This bearish crossover indicates downward pressure. The narrow histogram suggests a potential trend change ahead. The 50-day MA ($5.24) is above the 200-day MA ($3.77), forming a golden cross pattern that typically signals a long-term uptrend. Price is currently between the MAs, suggesting transition.

Indicators last updated: Oct 31, 2026, 01:02 AM

Active Alerts

Alert Condition
RSI Threshold Cross
Threshold
30
Created
Feb 2, 2026, 01:38 AM

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