Skip to main content

Intuit Inc. (INTU) Stock

Intuit Inc. Stock Details, Movements and Public Alerts

Intuit (INTU): The $18.8 Billion AI Platform Company Behind TurboTax, QuickBooks, Credit Karma, and Mailchimp

Sasan Goodarzi became Intuit's CEO in 2019 with a thesis that the company could become an AI-driven expert platform rather than just a tax and accounting software provider. Six years later, that bet has played out: revenue grew from $7.7 billion to $18.8 billion, a 144% increase, and the stock compounded at 21% annually. Intuit's four major products each dominate their category. TurboTax files more US tax returns than any other software. QuickBooks is the default accounting system for small businesses. Credit Karma provides free credit scores and financial product recommendations to over 40 million users. Mailchimp powers email marketing for millions of small businesses. The AI pivot has turned these products from tools users operate into platforms that automate tasks: categorizing expenses, generating marketing copy, filing taxes with minimal input.

52-Week Range

$813.70 - $349.00

-44.41% from high · +29.60% from low

Avg Daily Volume

5,094,700

20-day average

100-day avg: 2,958,871

Fundamentals

Valuation Metrics

P/E Ratio (TTM)

29.41

Above market average

Forward P/E

17.08

Earnings expected to grow

Price to Book

6.59

EPS (TTM)

$15.38

Price to Sales

6.26

Beta

1.28

Similar volatility to market

Q:How is INTU valued relative to its earnings and growth?
Intuit Inc. trades at a P/E ratio of 29.41, which is above the market average of approximately 20. This premium valuation suggests investors expect above-average growth or the company has competitive advantages justifying the higher multiple. Looking ahead, the forward P/E of 17.08 is lower than the current P/E, indicating analysts expect earnings to grow over the next year.
Q:What is INTU's risk profile compared to the market?
With a beta of 1.28, Intuit Inc. is roughly as volatile as the market, moving in line with broad market trends. This moderate beta suggests the stock offers market-level returns without excessive volatility. The price-to-book ratio of 6.59 shows investors value the company above its book value, which often reflects intangible assets or growth prospects.

Performance & Growth

Profit Margin

21.57%

Operating Margin

15.70%

EBITDA

$6.11B

Return on Equity

23.46%

Return on Assets

10.33%

Revenue Growth (YoY)

41.00%

Earnings Growth (YoY)

-18.50%

Q:How profitable and efficient is INTU's business model?
Intuit Inc. achieves a profit margin of 21.57%, meaning it retains $21.57 from every $100 in revenue after all expenses. This is an impressive margin, indicating strong pricing power and efficient cost management that allows the company to generate substantial profits. The operating margin of 15.70% reveals how efficiently the company runs its core business operations before interest and taxes. With ROE at 23.46% and ROA at 10.33%, the company generates strong returns on invested capital.
Q:What are INTU's recent growth trends?
Intuit Inc.'s revenue grew by 41.00% year-over-year, representing robust expansion that significantly outpaces typical market growth rates. This strong top-line performance suggests the company is successfully capturing market share or benefiting from favorable industry trends. Earnings decreased by 18.50% year-over-year, reflecting the bottom-line impact of business performance. These growth metrics should be evaluated against Software - Application industry averages for proper context.

Dividend Information

Dividend Per Share

$4.64

Dividend Yield

1.03%

Ex-Dividend Date

Apr 9, 2026

Dividend Date

Apr 17, 2026

Q:What dividend income can investors expect from INTU?
Intuit Inc. offers a dividend yield of 1.03%, paying $4.64 per share annually. This modest yield below 2% suggests the company prioritizes growth investments over current income. While the dividend provides some return, investors are likely attracted more by capital appreciation potential than income generation. To receive the next dividend, shares must be purchased before the ex-dividend date of Apr 9, 2026.
Q:How reliable is INTU's dividend for long-term investors?
The dividend sustainability can be assessed through the payout ratio - Intuit Inc. pays $4.64 per share in dividends against earnings of $15.38 per share, resulting in a payout ratio of 30.17%. This balanced payout between 30-60% suggests a sustainable dividend policy that allows both shareholder returns and business reinvestment. The dividend appears well-covered by earnings. The next dividend payment is scheduled for Apr 17, 2026.

Company Size & Market

Market Cap

$125.9B

Revenue (TTM)

$20.12B

Revenue/Share (TTM)

$71.99

Shares Outstanding

276.55M

Book Value/Share

$68.67

Asset Type

EQUITY

Q:What is INTU's market capitalization and position?
Intuit Inc. has a market capitalization of $125.9B, classifying it as a large-cap stock ($10B-$200B). Large-caps are typically industry leaders with established business models, offering a balance of stability and growth potential. They often provide dividend income and are core holdings in institutional portfolios. With 276.55M shares outstanding, the company's ownership is relatively concentrated. As a major player in the Software - Application industry, it competes with other firms in this sector.
Q:How does INTU's price compare to its book value?
Intuit Inc.'s book value per share is $68.67, while the current stock price is $452.31, resulting in a price-to-book (P/B) ratio of 6.59. This high P/B ratio indicates significant intangible assets, strong brand value, or high growth expectations. Technology and consumer brand companies often trade at elevated P/B ratios due to intellectual property and competitive advantages not reflected on the balance sheet. As EQUITY, this represents a specific type of security.

Analyst Ratings

Analyst Target Price

$606.43

34.07% upside potential

Analyst Recommendations

Strong Buy

6

Buy

21

Hold

7

Sell

0

Strong Sell

1

Q:How reliable are analyst predictions for INTU?
35 analysts cover INTU with 77% recommending buy/strong buy ratings. Analyst predictions have mixed reliability - studies show consensus rarely beats market returns consistently. The strong bullish consensus may already be priced in. The consensus target of $606.43 implies 34.1% upside, but targets are often adjusted to follow price moves rather than predict them.
Q:What is the Wall Street consensus on INTU?
Current analyst recommendations:6 Strong Buy, 21 Buy, 7 Hold, 01 Strong Sell. The bullish tilt suggests optimism about future prospects, though investors should conduct independent research.Remember that analyst opinions often lag price movements and can be influenced by investment banking relationships.

Fundamentals last updated: Mar 17, 2026, 02:05 AM

Technical Indicators

RSI (14-day)

51.81

Neutral

50-Day Moving Average

$484.94

-6.73% below MA-50

200-Day Moving Average

$645.73

-29.95% below MA-200

MACD Line

-4.54

MACD Signal

-13.18

MACD Histogram

8.64

Bullish

Q:What does INTU's RSI value tell investors?
The RSI (Relative Strength Index) for INTU is currently 51.81, indicating the stock is in neutral territory (40-60 range). Neither buyers nor sellers have clear control, suggesting consolidation or balanced market forces. Combined with the price being below the 50-day moving average, this shows mixed signals requiring careful analysis.
Q:How should traders interpret INTU's MACD and moving average crossovers?
MACD analysis shows the MACD line at -4.54 above the signal line at -13.18, with histogram at 8.64. This bullish crossover suggests upward momentum is building. The wide histogram confirms strong momentum. The 50-day MA ($484.94) is below the 200-day MA ($645.73), forming a death cross pattern that often warns of extended weakness. Price is currently below both MAs, confirming weakness.

Indicators last updated: Mar 17, 2026, 12:52 AM

Active Alerts

No active alerts for this stock.

Be the first to set up an alert for INTU and get notified when the price changes.

Intuit (INTU) Stock Analysis 2025: Complete Investment Guide

Four Products, One Financial Platform

Intuit's business model connects four products that each generate substantial revenue independently while creating cross-selling opportunities together. TurboTax dominates US consumer tax preparation with the largest market share of any software provider. QuickBooks serves as the default accounting platform for small businesses, processing invoicing, payroll, expense tracking, and financial reporting. Credit Karma offers free credit monitoring and matches users with financial products (loans, credit cards, insurance) earning referral fees when users sign up. Mailchimp provides email marketing, audience management, and campaign analytics for small and mid-sized businesses.

The strategic logic connects these pieces: a QuickBooks customer who also uses Mailchimp provides Intuit data on both business finances and marketing performance. A TurboTax user who joins Credit Karma gives Intuit visibility into personal finances and creditworthiness. CEO Goodarzi's platform vision treats this data as the foundation for AI-driven recommendations that make each product more valuable when used alongside the others.

The AI Shift From Tools to Automation

Goodarzi declared AI as Intuit's strategic direction in 2019, years before generative AI became a mainstream topic. The company has since built Intuit Assist, an AI-powered assistant embedded across all products. In TurboTax, it automates document scanning, data extraction, and form population, reducing the manual work of filing taxes. In QuickBooks, it categorizes transactions, reconciles accounts, and flags anomalies. In Mailchimp, it drafts email campaigns and suggests audience segmentation.

The shift from 'do-it-yourself' software to 'done-for-you' AI services is the core of Goodarzi's pricing strategy. AI-automated features justify premium pricing tiers and reduce the expertise gap that previously pushed some users toward human accountants or tax preparers. For Intuit, the financial benefit is higher average revenue per customer without proportional cost increases, since AI scales at near-zero marginal cost.

Financial Performance

  • •FY2025 Revenue: $18.8 billion, up 16% year-over-year
  • •FY2026 Guidance: $21.0-21.2 billion, representing 12-13% growth
  • •Revenue Since 2019: Grew from $7.7 billion to $18.8 billion (144% increase under CEO Goodarzi)
  • •Stock Performance: 21% compound annual growth rate during Goodarzi's tenure as CEO
  • •Operating Margins: Continued expansion guided for FY2026 alongside revenue growth
  • •Customer Base: Approximately 100 million customers worldwide across all products

Growth Catalysts

  • •AI-Driven Pricing Power: 'Done-for-you' experiences justify higher subscription tiers; TurboTax Live and QuickBooks Live connect customers with human experts enhanced by AI, commanding premium prices
  • •Cross-Selling Across 100M Customers: Converting TurboTax users to QuickBooks, connecting Credit Karma users with Intuit financial products, and integrating Mailchimp with QuickBooks commerce data
  • •International Expansion: QuickBooks and Mailchimp have global applicability; international markets represent a fraction of current revenue with room to grow
  • •Mid-Market Penetration: QuickBooks is expanding upmarket from sole proprietors into businesses with 10-100 employees, where accounting software budgets are significantly larger
  • •Credit Karma Monetization: Financial product matching generates high-margin referral fees that scale with user base; deeper integration with Intuit data improves match quality

Risks and Challenges

  • •Tax Season Concentration: TurboTax revenue is heavily seasonal, creating lumpy quarterly results; any shift toward government-provided free filing would threaten the core tax business
  • •Free Filing Pressure: The IRS Direct File program and political pressure for simplified tax filing could reduce the addressable market for TurboTax over time
  • •AI Competition: Large language models from OpenAI, Google, and others could offer tax and accounting assistance through general-purpose AI, bypassing Intuit's specialized products
  • •Growth Deceleration: FY2026 guidance of 12-13% growth is slower than FY2025's 16%; market expects sustained double-digit growth to justify premium valuations
  • •Mailchimp Integration: The $12 billion Mailchimp acquisition in 2021 still needs to prove its strategic value through measurable QuickBooks cross-selling and platform synergies

Competitive Landscape

In tax software, H&R Block is the primary competitor with both software and physical office presence. Tax preparation startups and the IRS Direct File program apply pressure from below. In small business accounting, Xero competes internationally while FreshBooks targets freelancers. Sage and NetSuite serve larger businesses. In email marketing, Constant Contact, HubSpot, and Klaviyo compete with Mailchimp across different customer segments.

Intuit's competitive advantage is the breadth of its platform. No competitor offers tax preparation, business accounting, credit monitoring, and marketing automation under one roof. This integration creates switching costs: a business using QuickBooks, Mailchimp, and TurboTax through Intuit would need to replace three products simultaneously to leave the ecosystem. That stickiness supports retention rates well above industry averages.

Who Is This Stock Suitable For?

Perfect For

  • ✓Quality-growth investors seeking a dominant market position with double-digit revenue growth and expanding margins
  • ✓Long-term compounders who value high switching costs and recurring subscription revenue
  • ✓Investors who believe AI will expand rather than disrupt Intuit's addressable market through pricing power
  • ✓Portfolio core holdings seeking technology exposure with defensive characteristics

Less Suitable For

  • ✗Value investors (premium valuation requires sustained growth to justify multiples)
  • ✗High-growth seekers (12-13% revenue growth is steady but not hypergrowth)
  • ✗Investors concerned about government intervention in tax preparation (IRS Direct File risk)
  • ✗Those who believe general-purpose AI will commoditize tax and accounting software

Investment Thesis

Intuit is a platform company disguised as a tax software provider. The combination of TurboTax, QuickBooks, Credit Karma, and Mailchimp creates an ecosystem that touches 100 million customers across their personal finances, business operations, and marketing activities. Each product reinforces the others, and the AI transformation under CEO Goodarzi adds pricing power by automating tasks that previously required human expertise.

The risk is that Intuit's premium valuation leaves limited margin for disappointment. At 12-13% guided revenue growth, the stock needs expanding margins and successful cross-selling to justify its multiple. The IRS Direct File threat is real but slow-moving. AI disruption could go either direction: Intuit's proprietary data on millions of tax returns and business financial records may prove more valuable for AI training than general-purpose language models can replicate. The stock suits investors who want compounding quality growth with category-leading market positions and are willing to pay a fair price for that stability.

Conclusion

Intuit is a core portfolio holding for quality-growth investors. The platform moat, recurring revenue, and AI pricing power provide durability, while the 100 million customer base offers cross-selling upside. The stock is not cheap, but Intuit's track record under Goodarzi suggests the premium is justified for investors with a 3-5 year horizon.
Bull Case
$750 (35% upside) - AI drives pricing expansion, cross-selling accelerates, mid-market QuickBooks gains traction, margins expand above guidance
Base Case
$600 (10% upside) - Revenue grows 12-13% per guidance, margins expand modestly, steady execution across all segments
Bear Case
$420 (25% downside) - IRS Direct File gains traction, AI competition emerges, growth slows below 10%, multiple compresses to market average

Stay Ahead of the Market with Intuit Inc. Alerts

Set up price alerts for Intuit Inc. and get notified instantly when the price hits your target. Never miss an important price movement again.